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BUSINESS ORGANIZATION : Developing Online Brands and Customer Perception

300.00 Original price was: ₹300.00.250.00Current price is: ₹250.00.

Name of writers /editors :

ISBN :

No. of Pages :

Size of the book :

Book Format :

Name of Publisher :

Edition :

Dr. Sonia Rani, Ms. Mansi Shukla, Ms. Shalini Tyagi

978-93-5857-525-5

135

6.5x9

Paperback

Nitya Publications

First

-17%

BUSINESS ORGANIZATION : Developing Online Brands and Customer Perception

300.00 Original price was: ₹300.00.250.00Current price is: ₹250.00.

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Description

This book is for B.Com. I Semester

List of Contents

 

Unit 1
1. Business Concept, Meaning, Features
2. Stages of Development of Business
3. Importance of Business
4. Classification of Business Activities
5. Meaning of Business Organization
6. Characteristics of Business Organization
7. Importance of Business Organization
8. Objectives of Business Organization
9. Evolution of Business Organization
10. Difference between Industry and Commerce
11. Difference between Business and Profession
12. Modern Business and their Characteristics

Unit 2
13. Promotion of Business
14. Considerations in Establishing New Business
15. Qualities of a Successful Businessman
16. Forms of Business Organization:
17. Sole Proprietorship
18. Partnership
19. Joint Stock Companies
20. Co-operatives and their Characteristics, Merits and Demerits
21. Difference between Private Company and Public Company
22. Concept of One Person Company

Unit 3
23. Plant Location: Concept, Meaning, Importance, Factors affecting plant Location
24. Alfred’s Weber Theories of Location
25. Sargent Florence’s Theories of Location
26. Plant Layout Meaning, Objectives, Importance, Types and Principles of Layout, Factors Affecting Plant Layout
27. Size of Business Unit: Criteria for Measuring the Size and Factors affecting the Size
28. Business Unit Optimum Size and Factors determining the Optimum Size

Unit 4
29. Business Combination Meaning, Causes
30. Business Combination Characteristics, Objectives
31. Forms and Kinds of Business Combination
32. Rationalisation Meaning, Characteristics, Objectives, Principles, Merits and Demerits
33. Difference between Rationalisation and Nationalisation