Table of Content

1. Introduction to Entrepreneurship
1.1 Meaning
1.2 Definitions
1.3 Historical background
1.4 Types of Entrepreneur
1.5 Functions of Entrepreneur
1.6 Characteristics of Entrepreneurs
1.7 Reasons Behind choosing Entrepreneurship
1.8 Pros and Cons of Entrepreneurship
1.9 Key Elements of an Entrepreneurship
1.10 Common Entrepreneurship Myths

2. Creativity in Entrepreneurship
2.1 Introduction
2.2 Definitions
2.3 The Five step Creative Process
2.4 Innovation
2.5 Areas of Innovation
2.6 Types of Business Innovation
2.7 Encouraging innovation in Business

3. Theories of Entrepreneurship
3.1 Introduction
3.2 Entrepreneurship Models

4. Business Idea Generation
4.1 Introduction
4.2 Categories of Idea selection
4.3 Idea Generation
4.4 Creativity and Innovation in Idea generation
4.5 Stages in Creative Process
4.6 Components of creative process
4.7 Sources of Idea generation
4.8 Methods of Idea Generation
4.9 Screaning of Business Idea

5. Government Support in Entrepreneurship
5.1 Introduction to Entrepreneurial support
5.2 Sources of entrepreneurial; Support
5.3 Policies
5.4 Types of Policies
5.5 Evaluating Policies
5.6 Business Clusters
5.7 Characteristics of Business Clusters
5.8 Institutional Support System
5.9 Support system developed by the state Government

6. Business Plan
6.1 Introduction
6.2 Business Plan overview
6.3 Purpose of Business Plan
6.4 Types of Business Plan
6.5 Brief business plan or executive summary
6.6 Full Business Plan
6.7 Business Description
6.8 Industry Analysis and market strategies
6.9 Competitive Analysis
6.10 Operations and Management Plan
6.11 Marketing Plan
6.12 Financial Plan

7. Business Structure Decisions –I
7.1 Introduction
7.2 Establishing a Business Purpose
7.3 For -Profit Versus Not-for- profit Business
7.4 Characteristics of For- Profit business
7.5 Characteristics of Not – For- Profit business
7.6 Corporations
7.7 Overview of corporations
7.8 Unique nature of B corporations or B Corporations
7.9 Privately held Versus Publicly held Corporations
7.10 Publicly traded corporations
7.11 Closely held Corporations
7.12 Not-for-profit Corporations
7.13 Overview of Corporate Taxation
7.14 Taxation of C Corporations
7.15 Partnership and Joint Ventures
7.16 Overview of Partnership
7.17 Advantages and Disadvantages of General Partnerships
7.18 Joint Ventures : Business Entities doing Business together

8. Business Structure Decisions – II
8.1 Limited Liability Companies
8.2 Overview of LLCS
8.3 Sole Proprietorship
8.4 Other Low- risky entry structures in Entrepreneurship
8.5 Mitigation and managing Risk
8.6 Enterprise Risk Management
8.7 Legal Risk and Protection
8.8 Financial Risk and Protection
8.9 Insurance Protection
8.10 Information Technology and cybersecurity for small businesses

9. Creativity, Innovation and Invention –
9.1 introduction
9.2 Tools for creativity and inn ovation
9.3 Creative problem solving method
9.4 Matching innovation methods to Circumstances
9.5 Staying on top of emerging practices
9.6 Creativity, Innovation and invention
9.7 Creativity
9.8 Innovation
9.9 Disruptive Innovation
9.10 Invention

10 Identifying Entrepreneurial Opportunity
10.1 Introduction
10.2 Entrepreneurial Opportunity
10.3 Theories of Opportunity
10.4 Identifying opportunities
10.5 Drivers of Opportunity
10.6 Potential Business Opportunities
10.7 Common Source of Research data
10.8 Researching and verifying the entrepreneurial Opportunity
10.9 Industry source of Opportunity
10.10 Consumer Sources of opportunity
10.11 Competitive Analysis
10.12 Three Circle’s Tool
10.13 Social Media’s role in Research
10.14 Business Models and feasibility

Key Terms