This book is a culmination and standing point for a long waited era of how ethics and integrity can play a pivotal role in the data science field. We all believe and are witnessing an era of bulk data. But little work has been done regarding proper preservation, integrity and codification of data and its repository. Little infact has been taught in MBA colleges globally on integrity of data science and how it is fast changing the landscapes of big data and business analytics. My research into this pioneering avenue has made me think differently and provide a manual with cases which can be of high benefit to MBA students and advanced researchers in data science and data repository to change thought process regarding integrity and ethics. Hope this book will serve the purpose of long felt need to understand data diligently.

“A novel research work commendable for MBA students”- Dr. Peter Korthagen, Professor of Data Science, Polytechnic University, Russia.

“A vivid detail on integrity. Must have for data scientists”- Dr. Kevin Gordon, Senior data scientist, Bee data technology, Georgia.

“ A new dimension has been opened through this book. Dr. Ray has done a vivid dissection into data integrity.” Simon vizag, Data scientist , Gazpro Technology, Serbia