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EFFECTIVE COMMUNICATION (Business, Professional & Technical) As per recommended syllabus of AICTE for all courses B.COM, BBA, BTECH, BJMC, MBA.

400.00 Original price was: ₹400.00.320.00Current price is: ₹320.00.

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Nitya Publications, Bhopal



EFFECTIVE COMMUNICATION (Business, Professional & Technical) As per recommended syllabus of AICTE for all courses B.COM, BBA, BTECH, BJMC, MBA.

400.00 Original price was: ₹400.00.320.00Current price is: ₹320.00.

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Communication is the lifeblood of human interaction, an indispensable force that shapes our personal and professional endeavors. In a world constantly evolving through technological advancements and cultural shifts, effective communication remains at the heart of successful interactions. This book delves into the intricate web of communication, exploring its multifaceted nature, its diverse forms, and its profound impact on various aspects of our lives.

In Chapter 1, we embark on a journey to understand the pivotal role communication plays in our lives. We delve into the very essence of communication, dissecting its definition, purpose, and characteristics. The communication process, from sender to receiver, is unraveled, and the traits of successful communication are unveiled. Through this exploration, we come to comprehend the profound importance of communication in the realm of management and the structured dynamics within organizations. Moreover, we confront the barriers that often hinder the seamless exchange of information, including crises that can disrupt even the most well-established communication channels.

Chapter 2 delves into the art of oral communication, shedding light on its principles and nuances. We discover the power of effective listening and the role of non-verbal cues in augmenting our spoken words. The written word, as a cornerstone of communication, is also explored, unraveling its purpose, principles, and the meticulous writing process. In this chapter, we delve into the realm of business letters, mastering the techniques of crafting routine, persuasive, and even challenging missives. Through the lens of various modes of writing, we uncover the intricacies of report composition, revealing how to distill complex information into coherent narratives.

As we move into Chapter 3, the focus turns to the specialized communication needed for the world of employment. Crafting effective CVs, mastering the art of group discussions, and honing interview skills become the pillars of our exploration. The technological era has brought about a transformation in communication networks, and their impact on businesses is dissected in this chapter. Group communication, a cornerstone of collaboration, is illuminated through the lens of meeting planning, media management, and business etiquette. Real-world case studies provide insight into the practical application of these concepts.

In Chapter 4, we delve into the world of technical presentations, public speaking, and interpersonal communication. Techniques for captivating presentations, conquering stage fright, and audience engagement take center stage. The interplay between content, delivery, and audience interaction forms the foundation for effective communication. This chapter unveils the magic behind captivating an audience’s attention, making each word resonate beyond the moment of speech.

The final chapter explores the intricacies of encoding and decoding messages, ensuring that the intended content resonates with its recipients. From pronunciation etiquette to the rhythm of speech, we unravel the subtleties that can define an individual’s communication style. The alignment of speech and personality, coupled with professional attributes such as empathy and leadership, paints a holistic picture of effective communication that transcends mere words.

As you embark on this journey through the pages of this book, you will unlock the secrets of effective communication that span across personal, professional, and societal dimensions. May the insights within these chapters empower you to navigate the intricate world of communication with confidence and finesse, enriching your relationships and pursuits along the way.



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