This Book is set to provide readers with a broad overview of the core concepts of management and business management practice. This book meant to direct the path to sustainability enlightenment by highlighting some of the benefits, opportunities, and challenges associated with sustainable business management practices.

What distinguishes this book is that it provides a conceptual foundation to promote understanding of management concepts and frameworks and also discusses real-world business examples of management in action. It is believed that this is the best way to teach sustainability as it applies to the business world—a conceptual foundation with practical application.

The world of Business is changing everyday-and in order for students to have a competitive advantage, they need a textbook that reflects the best of today’s marketing and management theory and practices. Thus this Book emphasizes on the traditional strategies as well as on the great role of technology in contemporary market. Each chapter ends with a discussion of future business efforts and exercises for students. All the chapters in the book include learning objectives, key takeaways, key terms, and exercises. The chapters will be relevant for general business, operation management, entrepreneurship, accounting, and finance courses as well as in science and engineering courses, introducing students to business applications.

Uncertainty in both the business and natural environments needs management tactics to handle business and helps practitioner to navigate the future waters of our continually evolving world. We hope that you enjoy the journey ahead in this exciting and pragmatic approach to business thinking.

Dr. Milind Limaye

Email : Milindts1@gmail.com

Dr Pragya Sharma

Email : drpragyabpl@gmail.com