“Employee first, customers second”, said Vineet Nayyar CEO of IT giant HCL (2007-2013) few years back. Discussions and interviews in Business magazines or online statements of leaders from Infosys, Reliance Industries, Tatas, Mahindra‟s, I closely follow. Successful business men reinforce the belief, when they say, that their companies have not succeeded because of their own cleverness at strategy or even because of the efforts they have taken. However, all agree that their source of competitive advantage lay deep inside theircompanies, in their people. Today in a highly turbulent times when it becomes difficult for corporate executives and managers to understand how to succeed in multidimensional and complex business environment, reference from our culture by way of storytelling as a means of communication has been greatly advocated.