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Product Launch and Marketing Channel Conundrum: A B2C Value Chain Perspective

300.00 240.00

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Prof. (Dr.) A. S. Suresh, Dr. Rohit Yadav

978-93-5857-004-5

114

6.38x9.02

Paperback

Nitya Publications, Bhopal

First

-20%

Product Launch and Marketing Channel Conundrum: A B2C Value Chain Perspective

300.00 240.00

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Description

Launching a new product in today’s highly competitive business world can be a difficult task. While the process itself may appear simple, the challenges involved in developing a successful product launch and the appropriate marketing channel strategy are frequently complex and multi-faceted. This is especially true for B2C businesses, where the process of introducing a new product can present a variety of unique problems.

The goal of this case book is to provide a thorough examination of the product launch and marketing channel issues that B2C enterprises face. This book seeks to help business professionals understand the important variables that impact the success of a product launch and the necessity of selecting the correct marketing channels by drawing on a variety of case studies and real-world examples.

The book is split into two sections. The first section examines the product launch process, looking at the many stages involved in bringing a new product to market. This section provides a step-by-step method to successfully launch a new product, from ideation and product creation to testing, launch, and post-launch review.

The second section of the book delves into the influence of marketing channels on the success of product launches. In this section, we will look at the numerous marketing channels available to B2C businesses, such as direct sales, distribution channels, and digital marketing. We also explore the benefits and drawbacks of each channel and offer advice on how to select the best combination of channels for your product launch.

We use case studies and examples from a variety of businesses and sectors, including technology, manufacturing, and healthcare, throughout the book. These examples demonstrate the problems and opportunities that B2C enterprises encounter when building efficient marketing channel strategies and releasing new goods.

Finally, the goal of this book is to equip business professionals with the tools and information they need to successfully navigate the B2C product launch and marketing channel challenge. This book will give you essential insights and assistance on how to effectively launch and market your goods in the competitive B2C landscape, whether you are a product manager, marketing, or sales professional.

The book is divided into seven chapters, each of which focuses on a different case related to B2C product launches and marketing channels. The first chapter discusses a case of “Go to market” strategy for social entrepreneurship in natural foods segments. The second case discusses a Home-grown lifestyle product brand “WHEAFREE”.  Chapter 3 deeply discusses the consumer market for processed food and frozen meat and discusses a reputed brand. Chapter 4 discusses the case of decoding the snacks market for Gen-Z consumers. Chapter 5 describes in detail the art of selling from a company named “Fanzart Designer”, a home-grown brand to build an affordable consumer durable product. Chapter 6 elaborates upon a case of steel retailing by understanding “JSW steel” to grow the consumer market. Chapter 7 concentrates on the case of the international brand of Cookies and how it was established in India.

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