Social Media 2.0: Powered by Artificial Intelligence (Preparing Future Media Professionals for an AI-Integrated World) is a comprehensive guide designed for students, educators, and emerging professionals in the field of New Media Studies.

In an era where social platforms are not just communication tools but intelligent ecosystems, this book explores how Artificial Intelligence is reshaping the way we create, share, consume, and interpret content online. From AI-powered content generation and recommendation systems to data analytics, automation, and ethical implications, the book covers it all in a manner that is both academically grounded and practically applicable.

Divided into three core sections, the first part lays the foundation by examining social media’s evolution, platform dynamics, content planning, and branding. The second part dives into the transformative role of AI, showcasing how machine intelligence is integrated into social platforms, from chatbots and sentiment analysis to virtual influencers and personalized feeds. The third part is focused on the topic of social media for public relations, and how public relations agency can leverage the power of social media

Developed with a special focus on the Indian digital landscape, this text bridges global trends with local relevance. Each chapter is enriched with case studies, key concepts, real-world examples, and reflective questions to encourage critical thinking and hands-on learning.

Whether you’re a student beginning your journey in digital media or a teacher seeking structured content for your classroom, this book offers a future-facing framework to navigate and lead in a media environment increasingly shaped by AI.