Entrepreneurship and Business Policy

The green shoots of entrepreneurship and Business Policy give an economy its vitality. They give rise to new products and services, fresh applications for existing products and services, and new ways of doing business. Entrepreneurship and Business Policy stirs up the existing economic order and prunes out the dead wood. Established companies and Enterprises that fail to adapt to the changes cease to be competitive in the marketplace and go out of business.

Within the broadest definition, entrepreneurs are found throughout the world of business because any firm, big or small, must have its share of entrepreneurial and Business Policy drive if it is to survive and prosper. This textbook focuses on starting and growing independent new ventures and Startups. It is based on entrepreneurship courses taught at various Colleges and at universities around the world.

One of the most common questions that entrepreneurship educators are asked is, Can entrepreneurship be taught? Our response is that anyone with a desire to become an entrepreneur will be more successful if he or she has taken a course on how to start and grow a new venture. About 30% of the students who have taken the new-venture course at various Colleges since 1985 have gone on to start full-time businesses at some time in their careers. Many have started more than one.

While this textbook empowers would-be entrepreneurs to start and grow their new ventures and startups, it’s not only for them. Any student who reads this book will learn about the entrepreneurial and business process and the role of entrepreneurship in the world economy. …