Recent-Trends-from-Past-Trends-III-Commerce-Management & Economics

Introduction

Consumers’ tastes for goods and services are continually shifting in the modern world. In order to develop a suitable marketing mix for a well defined market, marketing managers must comprehend these desires. It is crucial for a business to be aware of and comprehend how customers react to various product attributes, costs, and marketing ploys, as well as how this affects the product’s ability to stand out from the competition. Marketing managers must therefore possess up-to-date knowledge about consumer behaviour.